Reflecting values

Aiming to capture the entrepreneurial character of our client and the qualities of their business, we worked closely to align the new branding with their vision.

Flatpack Pro - Branding Upgrade

Branding Design

Design Outcome: Logomark, Wordmark + Collateral

Cornering a niche

Aiming to capture the entrepreneurial character of our client, we worked closely to align the new branding with their vision. Flatpack Pro was created to provide an enhanced experience to customers purchasing flatpack furniture. Working with furniture suppliers our client ensures a seamless installation of the furniture in their customers homes.

"The values and qualities of this customer focused business needed to be reflected in the branding."

The branding Wordmark is bold, simple and to the point, avoiding extraneous detail or design. A small Logomark element replaces the 'T' with a stylised hammer hinting at the service without dominating the business name.

Colour and Language

The strong Wordmark design and secondary Logomark elements are reinforced with a deliberate palate of orange and black. Our clients business model focuses on being efficient and cost effective to their clients. The dominant branding orange colouring reflects the notion of a budget services but is given a little red toning to draw the colouring toward quality and stability. The black lettering anchors the branding further into notions of quality and professionalism.

"The branding is immediate and unambiguous."

Adaptable Solution

Responsible for applying the branding solution to a wide range of applications we ensured it was adaptable to allow it to successfully exist and communicate in all contexts. The branding palate can be reversed to white to allow it to read on collateral such as t-shirts and stationery that utilise the branding orange as their base.

The branding is equally adaptable to electronic media such as their fully integrated website and social media handles, icons and avatars. The branding comes together as a fully coherent, communicative and flexible system that can continue to grow and adapt as required.