Media collateral design and implementation for local Object and Decor Design studio Brainy & Footsy.
Brainy & Footsy - Object and Decor Design - Melbourne
Branding Design
Design Outcome: Wordmark and Brand Collateral
The unifying factor
Working closely with our sister brand Brainy & Footsy to implement its design methodology into media collateral we focused on instilling its core value. Inspired by the notion of craft and action in equal measure to breed success, the brands vision represents this idea by visually splitting the business identity equally as two sides of the same coin.
"Brains in your head, feet in your shoes."
The idea that success cannot grow from a single seed but be nourished by a complimentary element is mirrored by the branding needing this balance to be read and understood in full.
Sophistication and fun
In conjunction with the idea of craft and action in balance being essential to success, is also the alignment of sophistication and fun. Important to the brand is an element of juxtaposition within the design objects. An unexpected design detail, material pairing or non-conventional solution imbues the objects with character and depth.
"A personality derived from the object's details as a point of difference."
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